About Stache




We are 100% committed to sharing our knowledge, genuine excitement and passion for bicycling and action sports with personal, straightforward service that fits your lifestyle. We want to be your go-to for all things bike & adventure. Nothing less. No question.



Treat people the way they want to be treated. It’s what we would expect, and what we believe in giving. To offer every person our undivided attention, share our knowledge, and continue to in some small way inspire & grow the local and regional lifestyle sports community that means so much to us all.


Nic Bay Owner of Stache Bike


Owner & Founder

Nic Barry moved from Marquette, MI to Eau Claire, WI in 1995. With a strong passion for winter and summer action sports, Nic has turned the sports he loves into “lifestyle sports” and is completely committed to sharing those experiences with others. Nic was the Manager and Bike Mechanic at Eau Claire Bike & Sports for many years before its closing. With his experience, knowledge and drive …Stache Bike & Adventure came to life. He hopes you enjoy it as much as he does.